Stilwerk Kantgaragen, Berlin / 2023
Zalando x Highsnobiety: build for the moment the room changes
- Venue
- Stilwerk Kantgaragen, Berlin, Germany
- Format
- Brand activation and corporate event
- Year
- 2023
- Documented role
- Project management
- Credit
- Selected experience of the founder
One space needed two identities
The activation extended across three floors with art, interactive elements and performance. Its central stage had a particular requirement: during the day, it functioned as an intimate, walk-through interior. Later, it opened into a performance space viewed from multiple sides.
The production needed to support both experiences without treating the change as a complete rebuild.
Design the transition into the installation
Curtain systems, concealed audio positions, adaptable lighting and modular stage elements supported the shift from enclosed installation to open performance.
That transition sat within a wider collection of installations, projection surfaces and display areas. Each zone needed its own technical requirements coordinated with the venue and the overall event plan.
The project management context connected creative intent, specialist suppliers and the practical sequence of operation across the floors.
What the approach made possible
The central installation could change its relationship with the audience during the event, while the wider venue carried several different experiences. The transformation was built into the technical approach from the beginning.
Production takeaway
When a space has more than one purpose, the change between them belongs in the original brief.