Stilwerk / 2023
Hyundai Kona Electric: let the vehicle take the space
- Venue
- Stilwerk, in a protected former parking structure
- Format
- Automotive reveal
- Year
- 2023
- Documented role
- Project management
- Credit
- Selected experience of the founder
A restrained design in a demanding building
The reveal placed the vehicles inside a white, carefully reduced environment. Display platforms and translucent curtains defined presentation areas, while the existing concrete architecture remained visible.
The production challenge was to create that sense of simplicity inside a protected building. Drilling and permanent structural interventions were outside the permitted approach, and visible technical fixings would have disrupted the concept.
Make the support systems part of the planning
The installation used freestanding structures, purpose-made tensioning solutions and ballast to support the technical requirements without permanent fixings into the building fabric.
Lighting, loudspeakers, video and support structures needed positions that worked technically while staying subordinate to the presentation. Cable routes and installation methods had to be resolved with the same attention as the visible scenic elements.
What the approach made possible
The completed environment combined vehicle display, light and architecture within the venue restrictions. The technical installation served the reveal while allowing the restrained white design to remain the dominant impression.
Production takeaway
A minimal visual result often depends on detailed planning of everything the audience should not notice.